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On Hiatus


April 2nd, 2009 · No Comments

Thanks for reading Rags and Mags. As you can see, we haven’t kept up with Lucinda and Max. We hope to wrap up their stories one day.  Until then, you can keep up with us at Final Fashion and the Toronto Fashion Incubator.

A.D/D at CiRCA in a Rubik’s Cube Dress

Max Velosse

January 23rd, 2009 · 4 Comments

I swear, CiRCA is still so much fun! Tonight the A.D/D. crew threw the best party with Fritz Helder and the Phantoms, Autoerotique, Thomas Von Party, Matt Medley, Baba Khan, Dopplehertz and KidX, and so many more ultra-fab DJs that Sandee, Vivian, and I danced our faces off all night!

Everyone loved the Rubik’s Cube inspired dress I made for the night. I had so many pieces of fabric laying around my studio, I cut them into a bunch of squares, sewed them together, and had an instant swing dress! A  drag queen even asked if I could make outfits for her singing group. I could do that! Cool. Vivian told them that my clothes are going to be in DragQueenazine and they totally freaked out! My PR rep totally knows what she’s doing. I’m going to be a star!

The shoot is coming up next week! I’ve really got to get those samples from Sully in New York.

Punished by the Fashion Mafia

Lucinda McRuvy

January 23rd, 2009 · 1 Comment

When I arrived at the Gardiner Museum, I was greeted by Canada’s most daring menswear designer. I had no idea he was involved with this business, but he was upset. He said that with the economic downturn, he could not comply with payment terms. He begged for an extension into next season. Since he is a dear friend, I agreed and let him go.

That was a mistake.

When I returned home, my favourite David Dixon cocktail dress was shredded and strewn about my condominium. Lady Miss Angora was cowering in a corner. Now I have seen the darkest side to the Fashion Mafia. How could such stylish women carry out such an act of violence?

Another Fashion Mafia Mission

Lucinda McRuvy

January 22nd, 2009 · No Comments

Steven and Chris loved me, as did their audience. I simply love being in front of the camera talking about fashion.

Apparently my Fashion Mafia bosses appreciated my work too. As I exited the CBC building, Madame Rouge drove up in a limousine, slipped the following note in my hand, and departed.

Dearest Lucinda:
Job well done. Your television presence is impressive and of course, as sophisticated as expected. You will do nicely as our on air presence when necessary. Tomorrow we require you to meet another designer. Be at the Gardiner Ceramic Museum at 11:30am.

Silent Sully

Max Velosse

January 22nd, 2009 · No Comments

Okay, so I’ve been trying to get my samples back from Sully in New York, but he’s not answering his phone or e-mail. I need those samples for my DragQueenazine shoot.

Fashion Mafia Rebuke

Lucinda McRuvy

January 21st, 2009 · No Comments

Dearest Lucinda:
Yesterday, we expected to see feature article on _______________  _______________ [Editor’s note: yes, this is the same nameless designer who made the risky business transaction last week. No matter how hard you try to get it out of us, we cannot reveal her identity. It is a matter of life and death.]. Did we see it? No.

Our clients pay top dollar for the best service. When we send a request, we expect it to be executed promptly. Due to your negligence, you must now write one feature and appear on Steven and Chris to discuss her sophisticated bridal wear. Your appearance is scheduled for tomorrow. Models and dresses are arranged.

Consider this your fist and final warning on prompt execution. You do not want to know the consequences of inaction. Rather, your beloved Lady Miss Angora does not want to know the consequences of your inaction.

Oh my goodness! How could the Fashion Mafia threaten sweet little Lady Miss Angora. Sure, they control the world’s chinchilla production, but they would not harm my adorable pet bunny rabbit, would they?

There is no reason for a threat anyway. I adore Steven and Chris; their entire show educates housewives on how to bring elegance and class into their homes. I am always happy to visit their show.

BUMPin’ It With Ryerson Communication Grads

Max Velosse

January 21st, 2009 · 1 Comment

The hard workin’ Ryerson Communication kids in their final year were raising money for their annual week-long LINK exhibit, and man, it was a FUNdraiser! The DJs Barbi, Lucie Tic, Yo-Ev, and So Soft rocked the house.

And of course, it was the funnest-dressed crowd too. I celebrated fashion school by wearing a top I made one sleep-deprived night in fourth year. My sewing machine was acting up, so I decided to punish it by seeing if it would sew tape measures. It did, so I coiled a bunch together to make a corset-type bustier with one shoulder tape-tie. It’s kind of crazy, but looks cool with super-skinny jeans.

I swear, fashion students are way more adventurous than the people at Fashion Week. What happens to fashion people who work in the industry for a few years that makes them into black suit-wearing boring people? Sure, the black suits are nicely made and all, but I thought everyone in fashion loves to dress crazy. Hmmm…hanging out with students seems to make me think deeply…

Who Knew Political Fashion Could Be So Cool?

Max Velosse

January 20th, 2009 · No Comments

I spent all day freaking out over Michelle Obama’s rockin’ Isabel Toledo golden dress!

Then I spent all night dreaming about what it would be like to be Jason Wu right now. His career totally kickstarted into overdrive. I want an opportunity like that, but who really cares about our Prime Minister’s wife? I don’t even know her name and Ottawa isn’t all that stylish anyway. If I could dress any Canadian celebrity, I think maybe it would be Jessica Stam. She’s cool and can wear anything.

Inauguration Elegance

Lucinda McRuvy

January 20th, 2009 · 1 Comment

All eyes were on Washington today and I am happy to see the Obamas bringing sophistication back to the White House.

While I thought Ms. Aretha Franklin scored a fashion coup with her appropriate outfit, complete with now-in-demand hat by Detroit milliner Luke Song, my eyes were on the First Lady.

Ms. O made the perfect choice with her lemongrass dress and jacket by Isabel Toledo. Not only was the ensemble sophisticated and stylish, but it had a Canadian connection, discovered by my dear friend Nathalie Atkinson.

Unfortunately, the lovely Ms. O still has to learn a few style lessons. Take the green heels, for instance. The colour was smart, but the style was pedestrian. I do appreciate that pedestrian was the intent behind the J Crew accessories, but there is a time and place for cheap gloves and shoes and a Presidential Inauguration is not it. The First Lady almost has perfect style, but not quite.

The fit of the Wu gown? Wrong bodice for her body. And the shoulder strap was not particularly flattering. It was not disastrous, by any means, but it certainly was not perfect. I believe she may have chosen the gown for comfort. While I do admire her bold choice of young designer, I am of the opinion that she should have worn a gown by an established designer such as Vera Wang.

Finally, I admit I am smitten by Mr. Obama, but I could not help but notice a few mis-steps with his formal attire. Not to worry; as this was his first formal event as President, I will forgive him.

Lycra, Spandex, and Lace

Lucinda McRuvy

January 19th, 2009 · 3 Comments

Basher called asking about the difference between lycra, spandex, and lace. Is he having some sort of life crisis or does he think that talking fabric is a way to win me back? What could he be thinking?