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Entries from April 2008

Sewing and Convincing

April 30th, 2008 · No Comments

Finally had enough parental nagging and convinced them that I’ll be able to make money at The Clothing Show this weekend. I already spent the week whipping up some more gold lame and have a bunch to sell.
Looking for jobs is so lame when I can build my own empire.

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Tags: Max Velosse

Mom Seriously Doesn’t Get It

April 29th, 2008 · No Comments

She e-mailed me two jobs for Gap Sales Associates, one fast-food fry cook, a junior travel agent listing, and one for a Tim Hortons cashier. Really? She wants me to sell donuts?

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Tags: Max Velosse

Online Sophisticate

April 29th, 2008 · No Comments

I saw that Juma launched their online store, which I think will make a great story: How to be an Online Sophisticate. I will chronicle my online purchases on camera. My viewers are going to love it. Sometimes I am impressed by my own brilliance.

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Tags: Lucinda McRuvy

Mom’s on the Case

April 28th, 2008 · No Comments

Gah! Mom called to tell me, “You could be a bank teller until you get your clothing company off the ground…”
Parents just don’t understand.

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Tags: Max Velosse

TV Work

April 28th, 2008 · No Comments

It’s time to work on my television pilot. How can I translate “Sophisticated City” from print to TV? Obviously I will have to have my signature top ten list to end the show. Or should it lead the show? Very important question to consider.

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Tags: Lucinda McRuvy

Sophisticated City by Lucinda McRuvy

April 28th, 2008 · No Comments

Can you solve a crisis in sophisticated style?
Every now and then as you are living your lovely life, going on your wonderful way, you get blindsided. You never see these crises coming, and usually they knock the wind right out of you. But the Sophisticate has to keep breathing (and looking fabulous!), so what is [...]

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Tags: Lucinda McRuvy

Fifty Four Fabulous at Buy Design

April 27th, 2008 · 1 Comment

For tonight’s Buy Design Studio 54 themed celebration for Windfall Clothing Service, Lady Miss Angora chose the perfect vintage Halston dress I found at Paper Bag Princess.
It was such a deliciously decadent disco event, but Fiona couldn’t accept that it was for a good cause and did her best to ruin my night – again. [...]

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Tags: Lucinda McRuvy

Ripping Off Designers

April 25th, 2008 · No Comments

Today’s job search sucked. Couldn’t believe this ad:
“Reporting to the Marketing Department, this design position requires hyper-knowledge of trends. Designer must be able to see runway designs and translate them into marketable patterns. Long hours mandatory. Since this is an internship position, financial compensation will not be negotiable.”
They copy right off the runway? Lame.

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Tags: Max Velosse

New Labels: I can TOTALLY do that!

April 25th, 2008 · No Comments

All the New Labels contestants got so much attention and praise that I think maybe I made a mistake by starting at Fashion Week. Maybe I should enter New Labels next year.

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Tags: Max Velosse

New Labels Gala

April 25th, 2008 · 2 Comments

I simply adore analyzing gala outfits, but I like it best when everyone adores mine. Thanks to Katya Revenko’s ultra-wide Vinona pants, I felt like the spiritual fashion sister of Katherine Hepburn. A sequinned tank was a perfect complement.
The partnership of Elle Canada and the Toronto Fashion Incubator is a marvelous match; not only [...]

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Tags: Lucinda McRuvy