There’s a new upscale underwear store in town: Almost Naked is looking to  ensure the hip, rich Queen Street “yupsters” have stylish skivvies under their stylish ensembles.

Bernie and I attended the launch party last night and he really enjoyed the “almost naked” models and logo undies. I never thought he would like Ed Hardy designs so much. I suspect it was who wore them that got him excited. He bought a pair of Ed Hardy’s for every day of the week. Almost Naked’s living billboards did their job for him. Me, I prefer La Perla.