Rags and Mags header image 4

Entries from August 2008

Roadblock Shock

August 11th, 2008 · No Comments

I simply cannot believe that the City of Toronto has the audacity to refuse my request to close the Queen and Bathurst intersection for a day. How can they not understand the importance of Canada’s best fashion editorial? I’ll get some of my lawyer friends to help out. I must have that intersection for my [...]

[Read more →]

Tags: Lucinda McRuvy

Facebook Fiasco

August 11th, 2008 · 1 Comment

OMG! TOTALLY betrayed by the two people I trust most in this world! Elmo posted a note on Sandee’s facebook wall this weekend:
“Way to go girl! Ottawa won’t know how to handle all your style!”
I couldn’t talk to either of them all weekend after that. Then today she didn’t show up at the Design Exchange [...]

[Read more →]

Tags: Max Velosse

Sophisticated City by Lucinda McRuvy

August 11th, 2008 · No Comments

If you are like me, Dear Reader, you absolutely adore fashion photography. One single shot can take your breath away. An editorial collection of perfect poses can perk up your day. A fashion image can transport you to a magical place.
It’s been a while since an editorial spread has had as much impact as the [...]

[Read more →]

Tags: Lucinda McRuvy

Location Scouting

August 8th, 2008 · 1 Comment

Everything is working out so well for the shoot, but I hadn’t decided on a location until I drove my Vespa past the edgiest place in Canada: Queen and Bathurst. Nothing says “street” more than that intersection. I’ll bring the chic. The street will bring the background. Those punk kids sure have their own edgy [...]

[Read more →]

Tags: Lucinda McRuvy

My New Work Team

August 8th, 2008 · No Comments

Today I asked my campers if they’d like to create a real collection and they were all for it! Woo! I’ve got a work team now!
Sandee can totally be stuck in Ottawa filming Project Runway, but I’ll make my mark at L’Oreal Fashion Week again.

[Read more →]

Tags: Max Velosse

Working Class Camp

August 7th, 2008 · No Comments

While teaching the design camp kids to sew buttonholes today, I came up with a BRILLIANT idea! They could help produce my samples! I’ve taught them well. They could do it! Now I know why I took this job at camp. Now I’ve got to get sketching. Hey…maybe I can teach them to make patterns [...]

[Read more →]

Tags: Max Velosse

Street and Chic Models

August 7th, 2008 · No Comments

I couldn’t be happier with the Street Chic shoot’s progress. The city’s top agencies sent their best girls to my model call. I even found one elegant, but edgy girl with jet black hair and an eyebrow ring. She was perfect. Maybe I should put all of the girls in black bobs. Or do I [...]

[Read more →]

Tags: Lucinda McRuvy

Problems Have Ways of Solving Themselves

August 6th, 2008 · No Comments

I didn’t have to call anyone today; everyone came to me.
Word spread of my stunning Street Chic shoot and every designer in the city sent samples. I think I’ll have to call the Plutino Group to recruit my favourite stylist, Peter Papapetrou to help me choose the best of the best. While I’m at it, [...]

[Read more →]

Tags: Lucinda McRuvy

Wait, it’s August Already?

August 6th, 2008 · No Comments

Holy crap! I’ve been so focused on my “real job” and Project Runway that I totally, completely forgot that I should have Spring/Summer 09 samples ready to show buyers by the end of the month! I learned last season that I need sales appointments, but there’s no way I can get it all done. What [...]

[Read more →]

Tags: Max Velosse

Project Doneway

August 5th, 2008 · No Comments

Oh, I’m so, so sad! Project Runway doesn’t want me. But Sandee said she got a second callback. She’s a good designer, but why didn’t they choose me? My designs are so progressive. They’d be perfect for TV.

[Read more →]

Tags: Max Velosse