Marketing and Advertising

Cosmetic products set for exponential growth in India:

The business has mainly been driven by improved purchasing power and aspiration that is increasing among the lower strata of the society while and sector players spending are coming out with pricing and products to suit uses up across difference amounts of purchasing power, the ASSOCHAM latest study. The rural inhabitants also is joining the mainstream with improvement in linkages with the cities by telecommunication, roads and the businesses reaching out to individuals in small towns and villages.

 

Because of raising awareness and want to not appear bad the consumption pattern of makeup among adolescents went up appreciably. In reality, they're among the fastest growing section for the manufacturers of a range of products including body sprays, Over 68% of young adults believe that by using grooming products, their confidence is boosted. Whereas, 45% of consumers often buy cosmetic, clothing items from any store of the convenience instead of one store about 62% of young consumers in large cities choose to buy online cosmetics of beauty and grooming products. Both value and quality for money is being sought by consumers.

 

Brands for example L’ Lakme, oreal, Maybellene, Nivea and Color Bar noted the paper and focus on younger girls and girls with lower buying power, are being pushed as mass market products. While these are products that were pricey, the consumers and the producers are also breaking both the price hurdles. The Indian make-up industry has a plethora of herbal cosmetic brands like VLCC, Biotique, Himalaya, Blossom Kochhar, Forest Essentials, Dabur and Lotus and many more.

 

The men’s grooming and personal care market in India is outpacing the personal care market at large for growth. Also, as Indian men are looking to remain competitive in the work force, they are seeking products to help them keep a youthful look.

Male Indian icons, for example cricket players and Hindi celebrities, are working with personal and beauty care brands to support the usage of personal care merchandise by men.

 

There exists a rising aspiration among Indian guys to look better dressed, which has generated the Indian men’s grooming market’s rapid growth of more than 42% in the past five years. The study further showed that this increase is faster than the growth rate of the complete personal care and beauty industry in India. Interestingly, men who fall in the age group of 18 to 25, spend more income than women in India on grooming and personal care products. The aspirations and requirements of now’s young Indian men are rapidly evolving. With a surge in disposable income, men are becoming more discerning and indulgent. Within an evolving trend in India, guys are starting to take a look at innovative grooming and personal care products created specifically for them.

 

Due to lifestyles, deeper consumer pockets, growing media exposure, greater product selection and changing demographics, increase in broader availability and retail section are the reasons for sharp growing demand of make-up among India men, particularly the youth. Men in smaller towns are showing greater want for grooming, notably in the fairness and whitening section, highlighted the study. Get more details at cosmetic deals online

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