Without a doubt, you are in the same business as hundreds of other people and it should be part of your marketing and business strategy to set yourself apart.
One effective way of doing this is through your business card which is the face of your business; this means that the use and application of the card could be the one thing that attracts more customers to seek the goods and services being offered while at the same time retaining the already existing customer base.
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One means to do this is via the use of folded business cards which may contain information that's useful to the clients. The addition of a location map which will offer them the direction to your shops is a fantastic place to begin; this may also be used to guide prospective customers to where your stores are.
You might also have a discount card and promotional coupons which continue for a given time; the promotional and discount offers which are a benefit to your clients are an excellent marketing strategy of attracting and maintaining customers.
Another way which you could make on your business card is by doubling it as a swipe card and a marketing tool. This is an increasing trend that's popular with all the high end shops but can also be catching up with the local service shops.
Undeniably this may ask you to do an overhaul of the standard card which you've been issuing your customers.