Marketing and Advertising

Small Business Internet Marketing

 

Small business internet marketing provides small-business owners and service providers with several inexpensive, viable, and high-return marketing opportunities.

This article will identify 3 critical yet easy to ignore Internet marketing tactics that can each help a business get more customers. More importantly, these tactics lay the groundwork for other inexpensive, high-impact online marketing efforts down the line. You can check www.bluelightlabs.com/services/internet-marketing if you are looking for Internet Marketing services. 

They are:

web design

keyword research

and Google maps listings.

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Image Source: Google 

Having an effective and well-designed website is a critical first step that every business must take as it markets itself online. Web design should be simple and should follow direct response marketing principles. Web design does not need to be overly expensive.

The primary purpose of effective small business websites is to prompt the visitor to take action by making a purchase, calling the business, going to the business, etc. Websites should not be online brochures that simply provide information but do not elicit a response from the visitor.

A second key to effective small business Internet marketing is effective keyword research. Every business needs to have a solid understanding of what words and key phrases potential customers are using to find their service or products online. Without this knowledge, almost every other marketing activity that a business engages in becomes far less effective than it could be if that business was targeting the correct key phrases.

Keyword research is especially effective for off-line local businesses because, with proper targeting, those businesses can very often shoot to the top of the search engines because they are targeting location-specific keywords, which tend to be far less competitive than more generalized keywords.

 

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