Like everyone else in the fashion biz, the girls at Rags and Mags treasure every media mention!

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It turns out that Rags and Mags is the latest example of the weird and wonderful limbo between fiction and reality. … You see, Lucinda and Max are characters conceived by Carolyn Rohaly and Danielle Meder (for a rough visual, picture Juno scribe Diablo Cody and a bookish Kirsten Dunst).

They launched the site in March and have been amassing a loyal fashion fan base ever since. The tone is decidedly tongue-in-chic; it’s often difficult to determine whether Lucinda and Max are a platform for poking fun at the biz or glorifying it. And that’s the point.

Amy Verner, The Globe and Mail

The clever brainchild of Toronto Fashion Incubator blogger Carolyn Rohaly and fashion illustrator extraordinaire Danielle Meder, Rags and Mags eavesdrops on two separate yet thoroughly authentic perspectives on Toronto’s fashion scene. Through the eyes of two fictional characters (hopeful designer Max and veteran fashion writer Lucinda), the site is fresh, fun and doesn’t take itself too seriously.

Some non-fiction types should take note.

Bianca Gutnik Goldman, Vitamin T

And what exactly are editors and journalists scribbling in those shiny new Moleskines, anyway? While you’re mulling the answers, check out Rags & Mags, the new and ongoing style exploits of Lucinda McRuvy and Max Velosse, two fictional characters at work and play in the Toronto fashion industry. The exchanges are written by fashion biz diarist extraordinaire Carolyn Rohaly and rendered by fashion illustrator/blogger Danielle Meder, and include a fabulous faux Eye Weekly ‘My Place’ profile and a cunning send-up of Toronto Life’s insipid ’24 Hours With’ feature.

Nathalie Atkinson, National Post

If you thought fashion was phony before, log on to www.ragsandmags.com. Toronto Fashion Incubator blogger Carolyn Rohaly and our favourite illustrator, Danielle Meder, collaborate on an online diary about two fictional Toronto fashionistas. Lucinda McRuvy, a style media scenestress, and Max Velosse, a neurotic newbie designer, made their debut during Toronto Fashion Week and quickly lured in readers with tall catwalk tales peppered with insider information.

Andrew Sardone, NOW Magazine

Rags and Mags, a cheeky new blog produced by stylista/musician Carolyn Rohaly (who pens an online journal for the Toronto Fashion Incubator) and fashion illustrator Danielle Meder, launched appropriately during L’Oreal Fashion Week. Delivered in a chatty diary format, the clever project offers up vastly different, yet authentic perspectives on Toronto’s fashion scene via two fictional female characters — a hip emerging designer (Max) and a veteran fashion writer (Lucinda) who reference real people, places and local happenings. Not surprisingly, it’s already enjoying heavy traffic.

Nathalie-Roze Fischer, Metro

Rags and Mags is a fictional account of a jet-setting fashion journalist Lucinda McRuvy and designer Max Velosse working in the all too real world of the Toronto fashion scene. They’ve even managed to show up elsewhere online. The faux My Place and 24 hours with introductions are brilliant.

Anita Clarke, blogTO

Fashion pundit and culture maven Lucinda McRuvy from fashion blog Rags and Mags hung out between shows with two of Toronto’s fashionistas, TFI’s Susan Langdon (left frame) and celebrity stylist Linda Gaylard. Fortunately, the two classy ladies didn’t comment about Lucinda wearing the same Joeffer Caoc outfit from the night before.

Susan Langdon and Nina Facciolo, Toronto Fashion Incubator

Lucinda McRuvy of RagsandMags.com wearing a Rudsak coat with Susan Langdon of the Toronto Fashion Incubator (left) and stylist Linda Gaylard.

Photo by Siya Chen, Toronto Street Fashion

… and like everyone else with a fashion blog, the girls at Rags and Mags love every incoming link. Air kisses to all our stylish blogger friends!  Check out their links on the right sidebar =>