Facebook offers a broader marketing strategy, where you can advertise to people who fit a particular demographic or psychographic but are not necessarily looking for your product. It allows you to inform potential consumers about the value you provide.
Facebook ad platform was restructured earlier this year to create a more powerful approach to targeted marketing. You can target customers by location, demographics, or connections. If you are looking for Facebook advertising agencies then you can browse various online sources.
Connection options allow you to reach out to their friends who liked your page, for example. You can also target people based on interest expressed and they have joined the Facebook group, and based on their past shopping behavior.
If you are trying to build a brand awareness targeting approach is a good strategy. This lets you cast a wide network and reach a large group of possible customers. The opposite tactic is to closely target your ads and run some quick campaigns to see what combination of factors provides the best ROI.
Although the approach of the two platforms is equivalent rather than identical, it is fair to consider the CPC (cost-per-click) amount for each approach. Facebook ads tend to be cheaper than the AdWords campaign.
The CPC costs $ 0.25 at the low end. Conversely, if you want to rank high for very competitive search terms on Google, it can cost $ 100 per click or higher. It is not always the case, but in usual, the Facebook campaign will cost more limited. But cheaper is not always better, so it is important to compare the results.