Technology and Gadgets

Four Reasons Highlighting Importance

of Investing in Responsive Website Design for Businesses

At present use of smart phones is increasing around the world and as such it is quite important to create a website which works perfectly over mobile devices. This is possible when you have a responsive site which would open normally on any device your users might be using. Our aim here will be to look into some of the main reasons why you should have a responsive web site.

Reasons Highlighting Importance of a Responsive Website

Better User Experience, Improve SEO, Increase Cost Effectiveness, and Achieve Higher Sales

web development TorontoReason #1: Provide Better User Experience

The best thing about responsive design is that it makes it possible for web development Toronto firms to create websites which work the same on devices with different screen resolutions.

Reason #2: Improve Search Engine Optimization of Your Site

One of the important factors in favor of responsive design is that Google prefers sites with responsive design. Some of the reasons why Google has shown such preference include:

  • A single copy of html code, content and URLs for a website.
  • Such single copy of everything facilitates crawling of sites by Google's robots.
  • Content sharing is easier for responsive sites and it increases user friendliness of your site, which is a factor considered by Google for ranking websites.

In addition to it, if your web development Toronto firm creates another site specifically focusing on mobile devices then it will result in duplicate content problem since there will be two copies of same content, one copy on the main site and another on mobile site. Duplicate content can result in search engine penalties and to avoid this problem you will have to invest in creating fresh content for the mobile site. This will be an additional expenditure for large sites with lot of pages. Sites can save on such expenditure by creating a responsive site which will present a single copy of content and everything else to search engine robots.

Reason #3: Cost Effectiveness 

It is better to create a responsive site instead of a separate mobile site since your expenditure will rise manifold for creating new content and performing search engine optimization for the new site.  

Additionally, you will have to spend considerable amount for maintaining both site, the main website and the mobile site. You will not have to make any of these expenditures if you create a responsive website.

Reason #4: Experience Higher Sales and Conversions

As mentioned earlier more people are using their smart phones for browsing sites as well as to make online purchases. As such, if you have a responsive site then people will be able to use it on their mobile devices and make purchases if they want to. Thus, you will see conversions increasing on your site, from visitors using desktop and mobile devices.

A Final Note

As we can see there are several benefits of creating a responsive site, helping you reap the benefits of higher sales and user retention on the site.