Rags and Mags

Max Velosse is a young, fearless fashion designer who debuted her collection, Velocity, at L’Oréal Fashion Week in March 2008. Despite a lukewarm reception, Max is determined to follow her passion for fashion design. Always effervescent, vibrant, and impulsive, Max brings colour and life to Toronto’s indie fashion scene.

Lucinda McRuvy is a Toronto-based fashion journalist, who embodies sophistication and deems herself the ultimate authority on style and etiquette. She adores Canadian designers and was a promising designer herself, until Fiona Newsome derailed her dreams. Her latest project is a television show for an American network.

Bernie Debt is Lucinda McRuvy’s best friend and editor of Fashion Queerterly. Bernie is all over anything new and outrageous, be it fashion industry gossip or the next hot designer. His quotable quips leave the media lounge in stitches.

Fiona Newsome is an ambitious TV gossip reporter who has a way with words. She was best friends with Lucinda when they went to fashion school together, but a bad business deal caused a fatal blow to their friendship. The two have been feuding ever since.

Mimi M. is often seen modelling on the runways of Montreal and Toronto, but she aspires to something greater: she wants to be taken seriously as a fashion journalist. Her big break was an exposé of Canada’s most notorious fashion feud.

Sandee Kane is Max’s best friend and partner in crime, but there is healthy competition between the two. Sandee aspires to Gwen Stefani superstar status, and she has the talent and smarts to back it up.

Brad “The Basher” Brine is the hottest hockey player in the NHL. His rock hard abs and expensive sense of style caught the eye of Lucinda McRuvy. After a short marriage, they split. Brad plays for the Montreal Canadiens.

Elmo Drake loves Max Velosse, but will never understand how she can love fashion design more than him. Elmo is a hopeless romantic and has a band called Elmo’s Regret.

Lady Miss Angora is Lucinda McRuvy’s faithful pet bunny rabbit who has an uncanny knack for choosing the perfect outfit. When it’s right, Lady Miss Angora hops around with delight.