Understanding the concept or definition of marketing isn’t rocket science. It is a tool that helps businesses in promoting their product, service, brand and more. There’s no doubt that traditional marketing was the only source for companies where they had to spend a lot of money for putting banners, ads on newspapers, television, input logos on various merchandise and more. Due to being heavy made it harder on new or smaller companies. To tackle this problem came the introduction of digital marketing which made it possible due to these concepts.
- Search Engine Optimization – One of the most popular and powerful tools of digital marketing is Search Engine Optimization or SEO. It is a tool that allows companies to ensure their website ranks somewhere on the first page of search engine results.
- Email Marketing – Considered to be easy on the wallet allowing companies to offer deals, discounts, and even notifications is email marketing.
- Content – Every website of companies needs to be easy-to-use along with have an easy-to-read and understand content. The interesting content is what is going to keep the readers stay engaged instead of going to some other website that may be offered better by competitors.
- PPC Advertising – Also known as Pay-Per-Click is a tool of digital marketing that allows companies to promote their business on Twitter, Facebook and many other social medial platforms.
These are the most basic concepts of digital marketing that are relatively used by companies.